Brandon D. Graf // Portfolio & Curriculum Vitae

Curriculum Vitae

Nebraska Native, Florida Transplant. Enjoying coastal life, on the beach and on the water.

brandon.graf@me.com

Education

BUSINESS MANAGEMENT & ENTREPRENEURSHIP
METRO COMMUNITY COLLEGE
2013 – 2015

GRAPHIC COMM. ARTS
METRO COMMUNITY COLLEGE
2004 – 2006

Skills

PROFESSIONAL
Meta Administration and Management
Social Media
Print & Digital Ad Development
Digital Advertising
Graphic Design
Content Management
Brand Development and Management
Website CMS
SEO
Vendor Management

TECHNICAL
Microsoft Office Suite
Meta
Email Marketing Platforms
Multiple CMS Platforms
Pegasus CRS
SQL

DESIGN
Adobe Creative Suite
Canva
Photography / Videography
Editing

Training & Seminars

1STAFF | OMAHA, NE
Microsoft Excel, Levels 1 & 2
Microsoft Access, Levels 1 & 2

BUSINESSOBJECTS | LA VISTA, NE
Administration

RSA SECURID | DALLAS, TX
Administration

HELP DESK INSTITUTE | OMAHA, NE
Cloud Computing
The Metrics Monster

SKILLPATH | LA VISTA, NE
Business Writing

FRANKLIN COVEY | OMAHA, NE
Time Management

Awards

IT STAR AWARD
PayPal, Inc

SPOT AWARD
Paypal, Inc

EMPLOYEE OF THE MONTH
TPG Hotels, Resorts, and Marinas

Interests

Literature
Art
Wellness
Technology
Learning
Travel

Introduction

Accomplished Digital Marketer with a robust portfolio of properties managed and a proven record of success in strategic planning, paid media advertising, and cross-channel coordination.

Experience

CORPORATE DIGITAL MARKETING

TPG Hotels, Resorts & Marinas  |  2023 – Current

Team Collaboration: Work in tandem with content creators, designers, and PR agencies to craft impactful campaigns, content calendars, and promotions to drive awareness and revenue. Coordinate regular influencer visits to properties.

Digital Strategy & Coordination: Spearhead strategic planning initiatives tailored for each property’s unique target audience and positioning. Collaborate closely with PR agencies to ensure brand-consistent messaging and media exposure.

Social Media Management: Oversee the robust social media presence of 20 owned independent hotels, 22 owned branded hotels, 11 marinas (through Oct. 2023), 4 F&B outlets, and an apartment complex. Deliver consistent growth in followers, engagement, and conversions across major platforms like Facebook and Instagram.

Meta Advertising & Administration: Execute paid Meta campaigns optimizing for maximum ROI. Manage Meta administration and provide social media support across TPG’s entire portfolio, ensuring coherent brand voice and adherence to organizational social media SOPs.

Email Marketing: Design and implement data-driven email marketing campaigns for a diverse portfolio, leading to increased bookings, customer retention, and brand loyalty.

Graphic Design: Provide graphic design for print ads, signage, and other marketing collateral for all properties, maintaining brand consistency and visual appeal.

MARKETING AND MERCHANDISING MANAGER

Postcard Inn on the Beach – St. Pete Beach, FL  |  TPG Hotels, Resorts & Marinas 2021 – 2022  |  Crescent Hotels & Resorts 2022 – 2023

  • Sales Coordinator (2021 – 2022)
    • Managed rooming for all sales groups
    • Group event management
    • Coordinate with internal departments to ensure successful group events
  • Program Manager
    • Participated in development of food and beverage activations
    • Managed simultaneous programs within hotel, including groups and activations
    • Branding and concept development for strategic partnerships
  • Graphic Designer, Marketing & Content Manager
    • Developed social media content
    • Deployed social media campaigns
    • Website updates
    • Development of eCommerce revenue through email marketing and retail campaigns
  • Retail Manager
    • Designed and managed hotel gift shop retail
    • $165,000 in sales, 2021

DIRECTOR OF FRONT OFFICE
THE MARKER | KEY WEST, FL | 2019 – 2021

ESTATE MANAGER
PRIVATE FAMILY | TAHOE, CA & KEY LARGO, FL | 2016 – 2019

IT MANAGER, FRONT OFFICE MANAGER
ENT CONSULTANTS | OMAHA, NE | 2014 – 2016

ORDER PROCESSING MANAGER
ALL AMERICAN FUNDRAISING | WATERLOO, NE | 2010 – 2014

SENIOR MANAGER, IT SERVICES LEVEL 1 SUPPORT
PAYPAL, INC (EBAY, INC) | LA VISTA, NE | 2006 – 2010

  • Managed 5,000+ device wireless environment, including ordering, managing budget, controlling costs, and leading support team.
    • Reduced spend within entire eBay, Inc. umbrella of companies by nearly $1mil per annum by identifying unused/misappropriated devices and changing corporate policy.
    • Lead signal repeater installation projects at offices around the country, often with zero cost to the company.
    • Delivered successful merger and acquisition integration projects.
  • Conducted continual audits of corporate and third-party logical and physical access in compliance with SOX, SAS70, and additional internal controls, assuring that user accounts and security badges were disabled within the necessary timeframes.
    • Met with downstream systems and business units affected by changes in security controls, gathering requirements for solutions needed to mitigate impact and managed projects to implement changes.
  • Developed performance scorecards and supported ADHOC data analysis and metric requests from global IT department team members, senior-, and executive-level management. Utilized multiple business intelligence applications including BusinessObjects, MicroStrategy, and raw SQL queries to pull together necessary data pieces from multiple sources. Accurately concatenated data pieces using Excel formulae and additional applications such as Synkronizer for analysis and presentation.
    • Scorecards included such metrics as Time to Close, First Call Resolution, Average Resolution Time, SLA Adherence, Cost per Ticket, and Ticket Volume Trends. Top 10-15 ticket types would include analysis illuminating root cause of issues and their correlation to lost business hours or change success rates.
    • Prepared for all of teams at each of the three levels of IT Services.
  • Analyzed ticket flow to assure tickets were channeled to the appropriate teams as soon as submitted. Managed ticket types and CTI’s to assure tickets were not submitted under incorrect types.
  • Identified stopgaps in processes and put in fixes or re-engineered.
  • Assisted project management office in successful completion of IT projects and managed additional smaller projects within the teams I managed.
  • Supervised, scheduled and balanced workload of the following ITS Level 1 teams simultaneously: Data Management, Learning Forum Portal Support, RSA SecurID Admin, Wireless Telecom, Ticket Triage, and Executive Support.